BUSINESS-TO-BUSINESS RESEARCH / B2B
- BUSINESS-TO-BUSINESS RESEARCH / B2B
- (бизнес ту бизнес ресёч / би ту би) (от англ. business – дело, research - исследование) — исследование рынков, на которых заключаются сделки между организациями. При этом изучают не индивидуального потребителя товара или услуги, а корпоративных потребителей, предлагающих свои товары и услуги другим организациям или индивидуальным потребителям. В ходе исследований данного типа собирается и анализируется первичная и вторичная информация.
Учебный словарь терминов рекламы и паблик рилейшенз. — Воронеж: ВФ МГЭИ.
И. А. Радченко. Под ред. Е. Е. Топильской.
2007.
Смотреть что такое "BUSINESS-TO-BUSINESS RESEARCH / B2B" в других словарях:
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