BUSINESS-TO-BUSINESS RESEARCH / B2B


BUSINESS-TO-BUSINESS RESEARCH / B2B
(бизнес ту бизнес ресёч / би ту би) (от англ. business – дело, research - исследование) — исследование рынков, на которых заключаются сделки между организациями. При этом изучают не индивидуального потребителя товара или услуги, а корпоративных потребителей, предлагающих свои товары и услуги другим организациям или индивидуальным потребителям. В ходе исследований данного типа собирается и анализируется первичная и вторичная информация.

Учебный словарь терминов рекламы и паблик рилейшенз. — Воронеж: ВФ МГЭИ. . 2007.

Смотреть что такое "BUSINESS-TO-BUSINESS RESEARCH / B2B" в других словарях:

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  • B2B — adj. Business to business; describes transactions in which one company sells a service or product directly to another company. Example Citation: Online retail sales have risen from nothing to about $20 billion. Business to business transactions… …   New words

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