(бизнес ту бизнес ресёч / би ту би) (от англ. business – дело, research - исследование) — исследование рынков, на которых заключаются сделки между организациями. При этом изучают не индивидуального потребителя товара или услуги, а корпоративных потребителей, предлагающих свои товары и услуги другим организациям или индивидуальным потребителям. В ходе исследований данного типа собирается и анализируется первичная и вторичная информация.

Учебный словарь терминов рекламы и паблик рилейшенз. — Воронеж: ВФ МГЭИ. . 2007.

Смотреть что такое "BUSINESS-TO-BUSINESS RESEARCH / B2B" в других словарях:

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  • B2B — (англ. Business to Business, буквально бизнес для бизнеса)  термин, определяющий вид информационного и экономического взаимодействия, классифицированного по типу взаимодействующих субъектов, в данном случае  это юридические лица.… …   Википедия

  • B2B — adj. Business to business; describes transactions in which one company sells a service or product directly to another company. Example Citation: Online retail sales have risen from nothing to about $20 billion. Business to business transactions… …   New words

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • The National B2B Centre — is a support organisation for small and medium sized businesses located in the West Midlands region of Britain. The Centre is based in the International Digital Lab[1] at the University of Warwick [2] Contents 1 Events 2 …   Wikipedia

  • Electronic business — Electronic business, commonly referred to as eBusiness or e business , or an internet business, may be defined as the application of information and communication technologies (ICT) in support of all the activities of business. Commerce… …   Wikipedia

  • Strategy+Business — Infobox Newspaper name = Strategy+Business caption = Q1 2008 / Issue 50 cover of Strategy+Business type = Quarterly Business Periodical format = Magazine owners = Booz Company publisher = Booz Company foundation = 1995 editor = chiefeditor =… …   Wikipedia

  • Market research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Operations research — For the academic journal, see Operations Research: A Journal of the Institute for Operations Research and the Management Sciences. Operations research (also referred to as decision science, or management science) is an interdisciplinary… …   Wikipedia

  • Cygnus Business Media — Type Privately Held Company Industry B2B publishing, custom marketing, expositions, interactive Founded 1997 Headquarters Fort Atkinson, Wis., Melville, NY, Beltsville, Md., Burnsville, Minn., Arlington Heights, Ill. and satellite offices Key… …   Wikipedia